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Advertising

FROM SCROLL TO SKIP: WHY INSTA VIEW RATE IS LOW?

You launch an Instagram ad campaign, expecting an engagement, clicks, brand awareness, and finally you need to sale your product. But when you check the results? Barely any reach.
Your brand’s Instagram Stories aren’t just losing views. They’re losing potential customers. Who's behind this digital crime? Let's uncover the suspects.

Suspect 1: The Ghost Followers

Your follower count looks impressive, but how many of them actually engage? If a large portion of your audience is inactive, Instagram assumes your content isn’t interesting even for real users.

Fact: Nearly two out of three (58.5%) Instagram profiles in India have spurious or fake followers exceeding 60%.(SOURCE)

What's Happening?: Your posts and ads get impressions but no engagement. Ghost followers don’t interact, signaling to Instagram that your content isn’t worth pushing.

Suspect 2: The Fast-Scrolling Skippers

Instagram users don’t “watch” Stories they skip. If your ad doesn’t grab them immediately, they’ll skip without hesitation.

Fact: 70% of Instagram users skip an ad within 3 seconds if it doesn’t catch their attention.(SOURCE)

What's Happening?: Your ads show high impressions but low view rate because people are tapping away too fast.

Suspect 3: The Algorithm Gatekeeper

Even though you pay for an ad, Instagram doesn’t show it to everyone. The platform prioritizes ads that already have high engagement. If you don’t perform well in the first few hours, Instagram will push it down the queue.

Fact: Ads with early engagement can boost visibility by up to 60%.

What's Happening?: Your ad starts strong but suddenly plateaus Instagram has de-prioritized it due to low interaction.

Suspect 4: The “Bang-too late” Bandit

Posts too early, grabs the spotlight before the crowd even shows up. Great ad, wrong time, zero impact.

Fact: The best time to post on Instagram is between 9 AM - 11 AM and 6 PM - 9 PM. Especially Sunday is Better Day to post in india.(SOURCE)

What's Happening?: Your ad is live, but engagement is slow. It’s getting buried before people even see it.

So, What’s Stopping Your Ads from Reaching the Right Audience?

Are ghost followers silently sabotaging your reach?
Is your ad failing to grab attention in the first three seconds?
Is Instagram’s algorithm deciding your fate before your audience even sees your ad?
Are you posting at the wrong time, making your content invisible?

Case Closed?

Your Instagram ad reach isn't just about budget. It's about strategy. Fix these four digital roadblocks, and your ads won’t just be seen they’ll be remembered and engaged with.
Want to avoid these costly mistakes and get your brand right where your audience is watching and listening?
COME TO GRO MEDIA where real attention meets real results. Because in the world of Instagram, VISIBILITY IS JUST THE BEGINNING; CAPTURING ATTENTION IS THE REAL GAME.